News & Stories

The Latest

The wins, the drops, the streams, and the story of the 305's new sound.

Featured

V12 Wins Miami's Official Anthem Contest with “RUMBA”

How a Miami artist beat 135 songs and thousands of votes to take the Grand Prize of Elevated Tracks 305 — the Estefan-backed hunt for the sound of the 305.

Story coming soon

Milestone

V12 Takes the FIFA World Cup 2026 Stage in Miami

Performing “RUMBA” for a global crowd at the We Are 6 fan festival.

Culture

MIAMI. MUSIC. CULTURE. — The V12 Collection Drops

Inside the premium heavyweight line and the “Live Rumba.” movement.

Behind the music

Making of “RUMBA”

The studio story behind the anthem.

Scene

Miami's New Latin Sound

Where V12 fits in the wave of bilingual Miami artists.

Community

Rari Nation: How the Crew Got Its Name

V12, Ferrari energy, and the fans who ride from the front.

Stories are on the way. Join the Rari's and you'll get them first.